The below chart is an equal weighted average of the Consumer Defensive Sector. We use equal weighting so it's easy to understand when the highest quantity of companies enter a technical scenario that would be relevant to trading. Opposed to having the entire index skewed towards a few large companies. It can be valuable to see a graph of the average share price performance for the Consumer Defensive Sector in order to understand the direction and general momentum of a group of stocks. As well, it is helpful to know when a segment may be oversold or overbought. The chart on this page also allows you to compare an individual stock to the Consumer Defensive Sector average, which can indicate whether a move is due to unique changes in a company or broader market forces.
| Company | 1 Day% | 5 Day | 1 Month | 3 Month | 6 Month | 1 Year | RSI | 3mo S-momo ? | 6mo S-momo | 1yr S-momo | Resistance ? | Support | Demark Sell ? | Demark Buy | Short Interest Score |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SJM | The J.M. Smucker Company | 4.34 | 6.56 | 3.60 | 30.11 | 22.80 | 17.35 | 69 | 9.83 | 8.57 | 11.03 | 721.85 | -11548.16 | 0 | 0 | 4.84695 |
| TPB | Turning Point Brands, Inc | 2.63 | -0.23 | 15.22 | 7.30 | -38.41 | -9.38 | 31 | -35.00 | -23.88 | -26.25 | -11157.94 | -5156.23 | 0 | 0 | 2.44256 |
| UVV | Universal Corporation | 1.68 | 3.25 | -14.85 | -13.80 | -13.64 | -16.50 | 74 | -3.34 | -6.68 | -10.27 | -1829.42 | -3149.34 | 0 | 0 | 1.74127 |
| MO | Altria Group, Inc. | 1.54 | 4.68 | -7.74 | 0.68 | -0.83 | 3.09 | 60 | 26.57 | 30.93 | 18.17 | 429.33 | -21696.85 | 0 | 0 | 1.579 |
| BG | Bunge Limited | 1.38 | -0.66 | 5.08 | -12.86 | -6.70 | 28.47 | 87 | 5.40 | 15.69 | 22.62 | -739.94 | -25808.33 | 150 | 0 | 3.10069 |
| JBSS | John B. Sanfilippo & SON | 1.24 | -6.81 | -10.19 | 2.59 | -8.04 | 14.70 | 26 | 13.77 | 28.85 | 31.89 | -5803.13 | -12488.16 | 0 | 150 | 1.99629 |
| LWAY | Lifeway Foods Inc | 1.19 | 5.71 | -15.70 | 12.97 | 17.33 | -12.81 | 40 | 25.99 | 20.18 | 14.14 | -2030.99 | -19225.33 | 0 | 0 | 2.02326 |
| ADM | Archer Daniels Midland Co | 1.17 | -0.83 | -0.36 | -3.06 | 18.74 | 24.73 | 93 | 52.18 | 76.17 | 49.47 | 0.00 | -41681.12 | 150 | 0 | 1.7046 |
| MKC | McCormick & Company, Inco | 1.14 | -2.44 | 5.98 | 18.29 | -20.18 | -21.91 | 49 | -9.64 | -25.00 | -49.26 | -45111.73 | -2816.13 | 0 | 0 | 1.67956 |
| ELF | e.l.f. Beauty, Inc. | 1.13 | 7.35 | 32.22 | 99.98 | 14.91 | -6.12 | 69 | -10.49 | -20.20 | -21.25 | -1330.29 | -6790.40 | 0 | 0 | 2.36723 |
| POST | POST HOLDINGS, INC. | 1.12 | 3.96 | -15.95 | -8.03 | -21.58 | -27.02 | 66 | -30.73 | -25.29 | -47.79 | -16505.75 | -2086.99 | 0 | 0 | 2.82684 |
| SFM | Sprouts Farmers Market, I | 1.02 | 9.45 | 9.69 | 8.89 | 17.77 | -40.24 | 32 | -7.33 | -9.19 | -17.81 | -44027.53 | -1167.13 | 0 | 100 | 15.8899 |
| TAL | TAL Education Group | 0.86 | -3.55 | 7.35 | 16.20 | 6.37 | 8.24 | 60 | -14.44 | -14.61 | -25.17 | -14341.33 | -1850.55 | 0 | 0 | 11.2014 |
| FLO | Flowers Foods, Inc. | 0.84 | -3.89 | -3.89 | -6.40 | -25.70 | -53.11 | 51 | -31.76 | -36.92 | -76.54 | -89722.53 | -2102.14 | 0 | 0 | 1.57468 |
| HELE | Helen Of Troy Ltd | 0.83 | 2.57 | 3.52 | 9.30 | 72.22 | 18.70 | 51 | 115.08 | 28.19 | 21.77 | -15293.59 | -12446.39 | 0 | 0 | 15.9431 |
| LAUR | Laureate Education, Inc. | 0.81 | 0.76 | 0.68 | 16.83 | 14.21 | 43.86 | 16 | 21.46 | 27.19 | 53.96 | -1960.62 | -25786.88 | 0 | 0 | 4.8411 |
| CL | Colgate-Palmolive Company | 0.80 | 1.31 | -1.53 | 4.10 | -4.77 | 9.52 | 43 | 13.54 | 10.96 | 11.43 | -1914.67 | -7498.36 | 0 | 0 | 1.13996 |
| UNFI | United Natural Foods Inc | 0.80 | 2.54 | -4.35 | -7.87 | 23.56 | 74.73 | 58 | 44.12 | 57.89 | 54.93 | -958.64 | -16921.65 | 0 | 0 | 7.7774 |
| GIS | General Mills, Inc. | 0.75 | 0.23 | 5.70 | 19.18 | -10.01 | -18.75 | 50 | -10.35 | -27.97 | -65.51 | -52642.38 | -2732.72 | 0 | 0 | 2.26338 |
| LINC | Lincoln Educational Servi | 0.75 | -2.62 | -41.05 | -48.15 | -26.14 | 30.33 | 3 | 43.84 | 55.81 | 90.02 | -4266.10 | -22695.49 | 0 | 0 | 2.39959 |
| NATR | Nature's Sunshine Product | 0.70 | -1.85 | -30.53 | -31.30 | -48.11 | -13.86 | 43 | -7.01 | -6.70 | -7.13 | -4121.91 | -738.71 | 0 | 0 | 0.451523 |
| SENEA | Seneca Foods Corp | 0.61 | -0.22 | 12.74 | 32.41 | 36.99 | 76.42 | 30 | 65.18 | 84.10 | 94.16 | -2196.77 | -15927.30 | 0 | 150 | 1.52762 |
| NWL | Newell Brands Inc. | 0.51 | -3.25 | 14.84 | 78.98 | 30.70 | 2.41 | 51 | 7.74 | 10.63 | 7.90 | -693.05 | -6119.37 | 0 | 0 | 3.4911 |
| ACU | Acme United Corporation | 0.42 | -0.88 | 4.58 | 47.58 | 38.46 | 44.20 | 32 | 12.22 | 22.57 | 18.26 | -1469.00 | -14867.15 | 0 | 0 | 0 |
| TGT | Target Corporation | 0.35 | 3.17 | 12.43 | 32.60 | 40.88 | 68.89 | 65 | 61.87 | 98.90 | 77.85 | 410.09 | -29345.13 | 125 | 0 | 1.2322 |
| CHD | Church & Dwight Co., Inc. | 0.29 | 3.89 | 3.00 | 7.93 | -0.74 | 10.90 | 48 | 3.64 | 4.64 | 5.28 | -1229.15 | -7627.62 | 0 | 0 | 2.18609 |
| BGS | B&G Foods, Inc. | 0.28 | -0.56 | -5.36 | -11.53 | -33.40 | -21.56 | 22 | -32.06 | -16.29 | -24.75 | -41335.69 | 0.00 | 0 | 150 | 8.9808 |
| CHEF | The Chef's Warehouse Inc | 0.21 | 4.33 | 6.04 | 45.52 | 55.31 | 71.98 | 34 | 91.21 | 65.41 | 76.41 | -1225.00 | -25074.41 | 0 | 0 | 6.49096 |
| EL | The Estee Lauder Companie | 0.20 | 7.19 | 24.88 | 22.76 | -6.96 | 18.47 | 54 | -7.16 | -11.84 | -14.25 | -10640.49 | -3353.03 | 0 | 0 | 1.47805 |
| TAP | Molson Coors Beverage Com | 0.19 | -0.94 | -1.57 | 7.84 | -11.41 | -18.45 | 61 | -57.09 | -34.21 | -49.22 | -51.35 | -1602.87 | 0 | 0 | 3.82106 |
| DG | Dollar General Corp. | 0.16 | 0.38 | -4.59 | 11.69 | -20.68 | 9.28 | 53 | -1.60 | -3.96 | -7.74 | -881.57 | -13018.24 | 0 | 0 | 1.54783 |
| KR | The Kroger Co. | 0.10 | 3.98 | -2.27 | -4.89 | -13.43 | -16.58 | 43 | -39.35 | -12.88 | -24.53 | -24408.45 | -451.72 | 0 | 0 | 2.71136 |
| CECO | Ceco Environmental Corp | 0.09 | -6.50 | 17.57 | -11.01 | 8.52 | 47.95 | 45 | 25.41 | 34.87 | 101.39 | -1708.44 | -19630.78 | 0 | 0 | 3.61343 |
| IPAR | Inter Parfums Inc | 0.09 | -0.29 | -8.16 | 26.27 | 14.82 | 1.45 | 67 | 20.11 | 15.70 | 11.85 | -2898.53 | -10797.51 | 0 | 0 | 2.27028 |
| PM | Philip Morris Internation | 0.09 | 2.20 | -2.19 | 12.42 | 2.27 | 15.97 | 70 | 20.94 | 10.93 | 13.75 | 189.82 | -20313.53 | 0 | 0 | 1.20996 |
| MDLZ | Mondelez International, I | 0.03 | -1.79 | -3.05 | 3.21 | 4.81 | 1.69 | 57 | -3.64 | -2.25 | 0.93 | -1003.78 | -4726.84 | 0 | 0 | 1.76038 |
| BUFF | Innovator Laddered Alloca | 0.02 | -0.04 | 2.31 | 2.00 | 6.22 | 11.45 | 48 | 218.54 | 26.28 | 57.52 | -700.00 | -54384.35 | 0 | 0 | 0 |
| IFMK | IFRESH INC. | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 36 | -1.36 | -6.23 | -2.43 | -378469.28 | -248.67 | 150 | 150 | 0 |
| PEP | PepsiCo, Inc. | -0.06 | -0.27 | -0.91 | 0.47 | -15.95 | -4.06 | 38 | -37.47 | -11.63 | -11.69 | -15163.33 | 302.46 | 0 | 0 | 2.26552 |
| CENT | Central Garden and Pet Co | -0.14 | -0.43 | 0.05 | 14.22 | 11.45 | 22.21 | 55 | 69.46 | 80.18 | 39.48 | -549.27 | -24588.72 | 0 | 0 | 9.30523 |
| CENTA | Central Garden & Pet Comp | -0.16 | -0.83 | -1.65 | 12.00 | 9.12 | 16.76 | 55 | 78.20 | 75.92 | 35.09 | -1056.23 | -21159.47 | 0 | 0 | 1.55282 |
| LW | Lamb Weston Holdings, Inc | -0.18 | 2.60 | 2.37 | 29.81 | 17.37 | -1.29 | 66 | -4.94 | -5.64 | -8.11 | -26207.40 | -5875.30 | 0 | 0 | 2.71036 |
| TR | Tootsie Roll Industries, | -0.19 | 0.15 | 4.40 | 10.31 | 1.67 | 6.03 | 61 | -4.94 | -4.41 | -5.06 | -2989.06 | -17609.25 | 0 | 0 | 11.4119 |
| LOPE | Grand Canyon Education, I | -0.21 | 1.26 | -6.62 | -2.38 | -5.18 | -26.74 | 16 | -91.63 | -51.31 | -48.18 | -22220.52 | -99.37 | 0 | 0 | 1.93027 |
| NUS | NuSkin Enterprises, Inc. | -0.21 | 1.04 | -8.51 | -14.03 | -43.39 | -59.73 | 53 | -83.38 | -76.50 | -128.05 | -41520.85 | -704.91 | 0 | 0 | 3.58449 |
| SYY | Sysco Corporation | -0.23 | 0.98 | -2.40 | 12.95 | -6.57 | 4.97 | 42 | 0.08 | 0.84 | 2.08 | -3855.46 | -4183.95 | 0 | 100 | 2.10554 |
| WMK | Weis Markets, Inc. | -0.27 | 0.58 | -9.11 | -4.85 | -1.13 | -3.98 | 40 | 36.29 | 18.97 | 15.88 | -1210.36 | -10206.25 | 0 | 0 | 15.8236 |
| INGR | Ingredion Incorporated | -0.28 | -2.25 | 2.95 | 2.94 | -10.05 | -18.18 | 75 | -37.33 | -43.04 | -65.84 | -179.14 | -1918.80 | 0 | 0 | 0.67627 |
| PG | Procter & Gamble Company | -0.28 | 0.43 | -0.75 | 3.36 | -11.26 | -7.14 | 50 | -3.05 | -5.15 | -7.03 | -1417.65 | -2979.45 | 0 | 0 | 1.35285 |
| HRL | Hormel Foods Corporation | -0.29 | -2.87 | -8.10 | 1.54 | -6.32 | -17.87 | 55 | 5.92 | 5.55 | 5.32 | -829.04 | -5300.96 | 0 | 0 | 4.93858 |
| UL | Unilever plc | -0.29 | 2.82 | -1.58 | 16.46 | -11.26 | -6.96 | 49 | -5.69 | -11.32 | -23.12 | -19487.13 | -4201.07 | 0 | 0 | 0.773958 |
| CELH | Celsius Holdings, Inc. Co | -0.31 | 9.21 | 21.99 | 14.09 | -30.39 | -41.47 | 27 | -108.70 | -51.12 | -74.08 | -20875.71 | 425.26 | 0 | 150 | 17.2355 |
| USFD | US Foods Holding Corp. | -0.39 | 0.87 | 5.97 | 33.52 | 13.12 | 39.95 | 29 | 12.55 | 26.55 | 29.94 | -1814.98 | -18552.80 | 0 | 0 | 2.92903 |
| BURL | BURLINGTON STORES, INC. | -0.41 | -6.97 | -15.40 | -0.01 | 2.12 | 11.99 | 72 | 16.16 | 28.47 | 39.52 | 0.00 | -17300.68 | 125 | 0 | 2.40034 |
| COST | Costco Wholesale Corp | -0.41 | -0.09 | -1.84 | 1.06 | -3.88 | 1.54 | 49 | -5.24 | -3.90 | -4.83 | -4810.12 | -1494.92 | 0 | 0 | 2.16355 |
| STZ | Constellation Brands, Inc | -0.41 | 0.70 | 2.05 | -1.32 | -13.33 | -17.86 | 45 | -29.43 | -13.39 | -17.77 | -33316.72 | 101.46 | 0 | 0 | 1.03396 |
| APEI | American Public Education | -0.45 | 2.95 | -7.98 | -6.99 | 1.21 | 49.24 | 18 | 9.82 | 21.56 | 39.63 | -4845.96 | -21145.19 | 0 | 0 | 0 |
| OLLI | Ollie's Bargain Outlet Ho | -0.46 | -6.45 | 4.06 | -8.15 | -30.20 | -42.94 | 49 | -141.63 | -207.17 | -198.10 | -49270.77 | -1321.48 | 0 | 0 | 5.87647 |
| CAG | Conagra Brands, Inc. | -0.49 | -0.18 | 4.45 | 23.49 | -13.28 | -15.50 | 70 | -10.15 | -25.83 | -57.71 | -36003.20 | -3895.14 | 0 | 0 | 3.18284 |
| KMB | Kimberly-Clark Corp. | -0.61 | 0.42 | -2.54 | 12.65 | 1.03 | -15.61 | 46 | -0.85 | -0.58 | -4.58 | -865.32 | -6144.13 | 0 | 0 | 2.15925 |
| FMX | FOMENTO ECONOMICO MEXICAN | -0.65 | 3.53 | 1.53 | 4.40 | 9.03 | 39.50 | 57 | 140.72 | 129.73 | 97.97 | 125.69 | -35763.93 | 0 | 0 | 1.70194 |
| CLX | Clorox Company | -0.67 | -3.40 | 4.62 | 16.99 | -17.44 | -12.70 | 46 | -39.20 | -27.59 | -43.00 | -25248.71 | -1902.86 | 0 | 0 | 2.18775 |
| FRPT | Freshpet, Inc. | -0.68 | -0.19 | 20.91 | 51.54 | -5.95 | 33.04 | 65 | -9.94 | -10.60 | -13.61 | -33369.14 | -4501.26 | 0 | 0 | 14.0243 |
| JJSF | J&J Snack Foods Corp | -0.72 | -2.25 | 11.99 | 15.86 | 3.41 | -23.23 | 55 | -22.09 | -34.87 | -70.75 | -661.23 | -2159.08 | 0 | 0 | 8.33994 |
| USNA | USANA Health Sciences Inc | -0.80 | 3.17 | -39.70 | -25.42 | -35.70 | -57.00 | 52 | -4.20 | -5.15 | -13.73 | -24198.83 | -7288.40 | 0 | 0 | 2.51734 |
| STRA | Strategic Education, Inc. | -0.84 | 3.07 | -2.64 | 7.46 | 12.28 | 4.26 | 22 | -1.11 | -3.14 | -8.55 | -19138.36 | 117.99 | 0 | 0 | 4.54783 |
| HSY | The Hershey Company | -0.98 | -1.82 | 0.78 | -0.56 | -19.29 | 2.58 | 43 | -72.74 | -14.40 | -16.54 | -9480.07 | -1616.78 | 0 | 0 | 1.80644 |
| WMT | Walmart Inc. | -0.99 | -8.71 | -8.65 | -8.95 | -17.03 | 8.61 | 33 | -6.43 | -4.05 | -2.83 | -9157.10 | 189.22 | 0 | 0 | 1.90496 |
| PSMT | Pricesmart Inc | -1.01 | -0.11 | -8.90 | 2.46 | 12.90 | 61.41 | 37 | 149.02 | 149.68 | 153.20 | -2069.78 | -37724.03 | 0 | 0 | 6.11268 |
| CPB | Campbell Soup Company | -1.02 | -2.44 | 1.18 | 10.20 | -12.31 | -28.57 | 46 | -14.26 | -30.22 | -62.03 | -40420.18 | -1573.37 | 0 | 0 | 4.88599 |
| ANDE | Andersons Inc/The | -1.03 | -3.68 | -7.03 | -10.21 | 1.32 | 58.04 | 80 | 22.98 | 53.45 | 90.45 | 0.00 | -42563.51 | 150 | 0 | 2.67178 |
| EPC | Edgewell Personal Care Co | -1.04 | -0.31 | 1.52 | 60.86 | 27.90 | 21.91 | 54 | 17.87 | 32.60 | 21.60 | -691.82 | -8606.00 | 0 | 0 | 7.77468 |
| VLGEA | Village Super Market | -1.04 | 1.61 | -1.60 | -6.37 | 11.24 | 20.15 | 52 | 13.51 | 17.57 | 16.82 | -1196.41 | -9253.89 | 0 | 0 | 9.07793 |
| TSN | Tyson Foods, Inc. | -1.08 | -3.42 | -7.36 | -5.64 | -9.68 | -1.58 | 37 | -5.42 | -4.94 | -10.10 | -3858.69 | -2071.96 | 0 | 0 | 2.05806 |
| LRN | Stride, Inc. | -1.18 | 0.49 | -13.44 | -12.35 | 0.43 | -49.16 | 34 | -20.83 | -25.31 | -15.01 | -20327.06 | -338.60 | 0 | 0 | 10.1763 |
| FIZZ | National Beverage Corp. | -1.20 | 2.68 | 0.83 | -10.87 | -11.54 | -24.00 | 40 | -11.37 | -15.41 | -22.65 | -30567.28 | -700.00 | 0 | 0 | 8.29672 |
| COKE | Coca-Cola Consolidated, I | -1.28 | 3.84 | 0.85 | 12.72 | -3.05 | 66.44 | 63 | 9.49 | 18.84 | 34.87 | -2267.78 | -2285.50 | 0 | 0 | 1.6208 |
| GHC | GRAHAM HOLDINGS COMPANY | -1.30 | -0.90 | -5.73 | 4.78 | 10.65 | 6.76 | 33 | 2.01 | 2.29 | 3.32 | -2256.96 | -17760.67 | 0 | 0 | 1.63625 |
| NGVC | NATURAL GROCERS BY VITAMI | -1.35 | 1.38 | -15.55 | -2.86 | 3.45 | -31.54 | 33 | 12.25 | 7.14 | 4.30 | -15928.54 | -5014.91 | 0 | 0 | 1.40702 |
| IMKTA | Ingles Markets Inc | -1.38 | -1.78 | -7.96 | -5.94 | -5.02 | 23.61 | 39 | 6.44 | 24.17 | 49.85 | -1785.64 | -20672.88 | 0 | 0 | 3.66431 |
| KO | Coca-Cola Company | -1.70 | -0.30 | 1.12 | 14.55 | 11.94 | 30.68 | 41 | 59.41 | 53.31 | 53.25 | -1642.03 | -15930.00 | 0 | 0 | 1.18221 |
| DLTR | Dollar Tree Inc. | -1.71 | 0.26 | 2.50 | 18.71 | 3.51 | 18.23 | 44 | 13.21 | 11.78 | 12.56 | -2257.23 | -10283.53 | 0 | 0 | 3.34116 |
| FC | Franklin Covey Company | -1.71 | -0.25 | -5.06 | -16.93 | 46.71 | 3.72 | 51 | 16.61 | 9.57 | 14.97 | -2070.03 | -1821.31 | 0 | 0 | 5.75343 |
| UTI | Universal Technical Insti | -1.73 | -8.97 | -46.10 | -46.56 | -36.58 | -16.53 | 7 | 13.31 | 41.15 | 44.85 | -3403.61 | -8681.72 | 0 | 100 | 4.07583 |
| MNST | Monster Beverage Corporat | -1.89 | 0.80 | -50.83 | -46.34 | -44.02 | -23.26 | 35 | 62.27 | 45.28 | 107.21 | -1225.00 | 166.80 | 0 | 0 | 2.05815 |
| SAM | Boston Beer Company | -2.03 | -0.78 | -0.81 | 10.87 | -14.79 | -14.61 | 49 | -26.11 | -21.00 | -36.05 | -34241.44 | -1172.14 | 0 | 0 | 2.51295 |
| KHC | The Kraft Heinz Company C | -2.09 | -3.47 | -10.25 | 4.91 | 0.96 | -10.47 | 65 | 4.50 | 2.40 | 0.17 | 112.61 | -7791.80 | 0 | 0 | 2.76779 |
| CASY | Casey's General Stores In | -2.16 | -3.47 | -6.92 | 8.25 | 19.44 | 62.53 | 64 | 48.41 | 78.81 | 94.45 | -537.84 | -26353.91 | 0 | 0 | 2.15967 |
| PFGC | Performance Food Group Co | -2.35 | -0.84 | -12.16 | 5.00 | 8.72 | 0.60 | 41 | 33.66 | 14.49 | 16.19 | -1889.77 | -17688.91 | 0 | 0 | 3.10572 |
| MGPI | MGP Ingredients Inc | -2.62 | -3.49 | -7.63 | 2.17 | -14.26 | -40.77 | 63 | -41.93 | -36.56 | -88.24 | -42777.14 | -2228.08 | 0 | 0 | 22.0493 |
| LFVN | Lifevantage Corporation C | -3.36 | 3.77 | 2.80 | -16.01 | 45.92 | -49.46 | 66 | -5.19 | -4.69 | -5.17 | -9345.79 | -2244.92 | 0 | 0 | 0 |
| PPC | Pilgrims Pride Corporatio | -3.52 | 0.03 | 4.47 | 8.68 | -23.53 | -30.56 | 55 | -68.02 | -53.36 | -84.55 | -43909.29 | -1274.56 | 0 | 0 | 5.28074 |
| SMPL | The Simply Good Foods Com | -3.74 | -7.95 | 2.83 | -9.61 | -37.52 | -64.00 | 17 | -60.24 | -67.60 | -115.47 | -131035.14 | 196.58 | 0 | 0 | 3.24783 |
| MTEX | Mannatech Inc. | -4.37 | -9.88 | -18.44 | -6.81 | -43.19 | 0.00 | 35 | -38.53 | -68.42 | -66.00 | -61760.84 | -780.34 | 0 | 0 | 0 |
