The below chart is an equal weighted average of the Consumer Defensive Sector. We use equal weighting so it's easy to understand when the highest quantity of companies enter a technical scenario that would be relevant to trading. Opposed to having the entire index skewed towards a few large companies. It can be valuable to see a graph of the average share price performance for the Consumer Defensive Sector in order to understand the direction and general momentum of a group of stocks. As well, it is helpful to know when a segment may be oversold or overbought. The chart on this page also allows you to compare an individual stock to the Consumer Defensive Sector average, which can indicate whether a move is due to unique changes in a company or broader market forces.
| Company | 1 Day% | 5 Day | 1 Month | 3 Month | 6 Month | 1 Year | RSI | 3mo S-momo ? | 6mo S-momo | 1yr S-momo | Resistance ? | Support | Demark Sell ? | Demark Buy | Short Interest Score |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| DG | Dollar General Corp. | 6.35 | 8.29 | 2.42 | 22.88 | -15.21 | 18.17 | 53 | -1.60 | -3.96 | -7.74 | -881.57 | -13018.24 | 0 | 0 | 1.54783 |
| CECO | Ceco Environmental Corp | 3.10 | -0.67 | 10.63 | -7.60 | 14.51 | 50.78 | 45 | 25.41 | 34.87 | 101.39 | -1708.44 | -19630.78 | 0 | 0 | 3.61343 |
| EL | The Estee Lauder Companie | 2.75 | 12.27 | 27.18 | 29.42 | -3.53 | 20.18 | 54 | -7.16 | -11.84 | -14.25 | -10640.49 | -3353.03 | 0 | 0 | 1.47805 |
| EPC | Edgewell Personal Care Co | 2.43 | 6.48 | 7.69 | 57.26 | 28.71 | 26.76 | 54 | 17.87 | 32.60 | 21.60 | -691.82 | -8606.00 | 0 | 0 | 7.77468 |
| SJM | The J.M. Smucker Company | 2.36 | 8.89 | 9.64 | 33.37 | 15.51 | 21.17 | 69 | 9.83 | 8.57 | 11.03 | 721.85 | -11548.16 | 0 | 0 | 4.84695 |
| KHC | The Kraft Heinz Company C | 1.84 | -1.27 | -4.30 | 8.21 | 2.75 | -8.86 | 65 | 4.50 | 2.40 | 0.17 | 112.61 | -7791.80 | 0 | 0 | 2.76779 |
| FC | Franklin Covey Company | 1.77 | 2.07 | -5.09 | -14.68 | 51.86 | 4.53 | 51 | 16.61 | 9.57 | 14.97 | -2070.03 | -1821.31 | 0 | 0 | 5.75343 |
| TGT | Target Corporation | 1.21 | 4.91 | 14.88 | 34.78 | 44.63 | 72.74 | 65 | 61.87 | 98.90 | 77.85 | 410.09 | -29345.13 | 125 | 0 | 1.2322 |
| CHEF | The Chef's Warehouse Inc | 1.17 | 4.12 | 0.98 | 45.88 | 57.19 | 79.62 | 34 | 91.21 | 65.41 | 76.41 | -1225.00 | -25074.41 | 0 | 0 | 6.49096 |
| STRA | Strategic Education, Inc. | 0.99 | 4.58 | 1.26 | 8.84 | 9.88 | 6.15 | 22 | -1.11 | -3.14 | -8.55 | -19138.36 | 117.99 | 0 | 0 | 4.54783 |
| LOPE | Grand Canyon Education, I | 0.83 | 2.55 | -0.09 | -1.30 | -6.16 | -26.43 | 16 | -91.63 | -51.31 | -48.18 | -22220.52 | -99.37 | 0 | 0 | 1.93027 |
| GIS | General Mills, Inc. | 0.77 | 1.97 | 10.90 | 22.14 | -10.10 | -17.99 | 50 | -10.35 | -27.97 | -65.51 | -52642.38 | -2732.72 | 0 | 0 | 2.26338 |
| NWL | Newell Brands Inc. | 0.76 | 3.71 | 16.83 | 84.20 | 29.98 | 3.89 | 51 | 7.74 | 10.63 | 7.90 | -693.05 | -6119.37 | 0 | 0 | 3.4911 |
| IPAR | Inter Parfums Inc | 0.74 | 2.42 | -6.40 | 28.10 | 12.79 | 3.07 | 67 | 20.11 | 15.70 | 11.85 | -2898.53 | -10797.51 | 0 | 0 | 2.27028 |
| SENEA | Seneca Foods Corp | 0.69 | 0.26 | 15.43 | 37.71 | 37.88 | 71.58 | 30 | 65.18 | 84.10 | 94.16 | -2196.77 | -15927.30 | 0 | 150 | 1.52762 |
| LINC | Lincoln Educational Servi | 0.62 | -1.49 | -38.66 | -47.47 | -25.35 | 30.35 | 3 | 43.84 | 55.81 | 90.02 | -4266.10 | -22695.49 | 0 | 0 | 2.39959 |
| LAUR | Laureate Education, Inc. | 0.59 | 3.57 | 1.28 | 17.74 | 14.48 | 43.23 | 16 | 21.46 | 27.19 | 53.96 | -1960.62 | -25786.88 | 0 | 0 | 4.8411 |
| USNA | USANA Health Sciences Inc | 0.59 | 4.32 | -37.98 | -23.82 | -35.02 | -56.62 | 52 | -4.20 | -5.15 | -13.73 | -24198.83 | -7288.40 | 0 | 0 | 2.51734 |
| COKE | Coca-Cola Consolidated, I | 0.54 | 3.98 | 2.76 | 11.46 | -2.21 | 69.60 | 63 | 9.49 | 18.84 | 34.87 | -2267.78 | -2285.50 | 0 | 0 | 1.6208 |
| ACU | Acme United Corporation | 0.51 | 2.52 | 4.51 | 47.02 | 37.67 | 50.16 | 32 | 12.22 | 22.57 | 18.26 | -1469.00 | -14867.15 | 0 | 0 | 0 |
| APEI | American Public Education | 0.50 | 3.33 | -9.72 | -9.88 | 1.31 | 53.21 | 18 | 9.82 | 21.56 | 39.63 | -4845.96 | -21145.19 | 0 | 0 | 0 |
| POST | POST HOLDINGS, INC. | 0.44 | 4.85 | -11.44 | -9.15 | -22.06 | -26.68 | 66 | -30.73 | -25.29 | -47.79 | -16505.75 | -2086.99 | 0 | 0 | 2.82684 |
| PPC | Pilgrims Pride Corporatio | 0.38 | 0.54 | 7.06 | 12.18 | -24.26 | -29.59 | 55 | -68.02 | -53.36 | -84.55 | -43909.29 | -1274.56 | 0 | 0 | 5.28074 |
| CLX | Clorox Company | 0.37 | -1.34 | 8.16 | 16.72 | -17.55 | -11.09 | 46 | -39.20 | -27.59 | -43.00 | -25248.71 | -1902.86 | 0 | 0 | 2.18775 |
| LW | Lamb Weston Holdings, Inc | 0.35 | 3.71 | 3.56 | 33.27 | 16.87 | -1.69 | 66 | -4.94 | -5.64 | -8.11 | -26207.40 | -5875.30 | 0 | 0 | 2.71036 |
| NUS | NuSkin Enterprises, Inc. | 0.31 | 4.41 | -7.17 | -13.30 | -43.74 | -60.24 | 53 | -83.38 | -76.50 | -128.05 | -41520.85 | -704.91 | 0 | 0 | 3.58449 |
| LRN | Stride, Inc. | 0.25 | 0.86 | 2.07 | -13.40 | -1.25 | -50.06 | 34 | -20.83 | -25.31 | -15.01 | -20327.06 | -338.60 | 0 | 0 | 10.1763 |
| CHD | Church & Dwight Co., Inc. | 0.23 | 5.84 | 5.54 | 7.23 | -0.55 | 11.60 | 48 | 3.64 | 4.64 | 5.28 | -1229.15 | -7627.62 | 0 | 0 | 2.18609 |
| BUFF | Innovator Laddered Alloca | 0.22 | 0.49 | 1.76 | 2.03 | 6.64 | 11.44 | 48 | 218.54 | 26.28 | 57.52 | -700.00 | -54384.35 | 0 | 0 | 0 |
| ELF | e.l.f. Beauty, Inc. | 0.07 | 8.72 | 30.13 | 105.93 | 13.10 | -6.95 | 69 | -10.49 | -20.20 | -21.25 | -1330.29 | -6790.40 | 0 | 0 | 2.36723 |
| CPB | Campbell Soup Company | 0.04 | -2.23 | 5.25 | 10.72 | -13.48 | -27.31 | 46 | -14.26 | -30.22 | -62.03 | -40420.18 | -1573.37 | 0 | 0 | 4.88599 |
| UTI | Universal Technical Insti | 0.00 | -3.49 | -44.78 | -46.90 | -35.70 | -16.62 | 7 | 13.31 | 41.15 | 44.85 | -3403.61 | -8681.72 | 0 | 100 | 4.07583 |
| IFMK | IFRESH INC. | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 36 | -1.36 | -6.23 | -2.43 | -378469.28 | -248.67 | 150 | 150 | 0 |
| VLGEA | Village Super Market | -0.05 | 1.14 | -0.80 | 16.07 | 11.87 | 20.83 | 52 | 13.51 | 17.57 | 16.82 | -1196.41 | -9253.89 | 0 | 0 | 9.07793 |
| TAL | TAL Education Group | -0.09 | 1.83 | -5.35 | 17.15 | 7.25 | 7.35 | 60 | -14.44 | -14.61 | -25.17 | -14341.33 | -1850.55 | 0 | 0 | 11.2014 |
| MDLZ | Mondelez International, I | -0.10 | -1.86 | -0.21 | 3.07 | 5.01 | 1.44 | 57 | -3.64 | -2.25 | 0.93 | -1003.78 | -4726.84 | 0 | 0 | 1.76038 |
| ADM | Archer Daniels Midland Co | -0.22 | -2.19 | -0.87 | -3.09 | 18.53 | 27.20 | 93 | 52.18 | 76.17 | 49.47 | 0.00 | -41681.12 | 150 | 0 | 1.7046 |
| PFGC | Performance Food Group Co | -0.44 | -1.88 | -11.09 | 6.04 | 6.25 | 1.04 | 41 | 33.66 | 14.49 | 16.19 | -1889.77 | -17688.91 | 0 | 0 | 3.10572 |
| KMB | Kimberly-Clark Corp. | -0.47 | 1.04 | -0.34 | 12.65 | -0.51 | -15.40 | 46 | -0.85 | -0.58 | -4.58 | -865.32 | -6144.13 | 0 | 0 | 2.15925 |
| UL | Unilever plc | -0.49 | 1.96 | -0.97 | 16.41 | -11.79 | -7.33 | 49 | -5.69 | -11.32 | -23.12 | -19487.13 | -4201.07 | 0 | 0 | 0.773958 |
| HELE | Helen Of Troy Ltd | -0.51 | 5.30 | 3.98 | 8.45 | 63.42 | 19.15 | 51 | 115.08 | 28.19 | 21.77 | -15293.59 | -12446.39 | 0 | 0 | 15.9431 |
| KO | Coca-Cola Company | -0.51 | -0.97 | 1.28 | 14.30 | 11.33 | 30.39 | 41 | 59.41 | 53.31 | 53.25 | -1642.03 | -15930.00 | 0 | 0 | 1.18221 |
| JJSF | J&J Snack Foods Corp | -0.52 | -0.23 | 14.81 | 15.91 | 3.68 | -22.26 | 55 | -22.09 | -34.87 | -70.75 | -661.23 | -2159.08 | 0 | 0 | 8.33994 |
| TAP | Molson Coors Beverage Com | -0.52 | -1.74 | 0.77 | 7.61 | -12.84 | -16.81 | 61 | -57.09 | -34.21 | -49.22 | -51.35 | -1602.87 | 0 | 0 | 3.82106 |
| TR | Tootsie Roll Industries, | -0.53 | -1.39 | 4.32 | 9.81 | 0.82 | 4.84 | 61 | -4.94 | -4.41 | -5.06 | -2989.06 | -17609.25 | 0 | 0 | 11.4119 |
| GHC | GRAHAM HOLDINGS COMPANY | -0.60 | 0.33 | -5.65 | 4.53 | 8.56 | 5.99 | 33 | 2.01 | 2.29 | 3.32 | -2256.96 | -17760.67 | 0 | 0 | 1.63625 |
| FIZZ | National Beverage Corp. | -0.61 | 1.71 | 2.18 | -7.90 | -11.77 | -22.85 | 40 | -11.37 | -15.41 | -22.65 | -30567.28 | -700.00 | 0 | 0 | 8.29672 |
| CL | Colgate-Palmolive Company | -0.62 | 2.00 | -0.12 | 3.65 | -6.21 | 8.74 | 43 | 13.54 | 10.96 | 11.43 | -1914.67 | -7498.36 | 0 | 0 | 1.13996 |
| MKC | McCormick & Company, Inco | -0.62 | -0.83 | 7.46 | 18.66 | -20.94 | -22.14 | 49 | -9.64 | -25.00 | -49.26 | -45111.73 | -2816.13 | 0 | 0 | 1.67956 |
| CENT | Central Garden and Pet Co | -0.67 | -0.19 | 1.40 | 14.05 | 11.81 | 22.55 | 55 | 69.46 | 80.18 | 39.48 | -549.27 | -24588.72 | 0 | 0 | 9.30523 |
| BGS | B&G Foods, Inc. | -0.71 | 5.26 | -2.91 | -13.46 | -34.49 | -20.16 | 22 | -32.06 | -16.29 | -24.75 | -41335.69 | 0.00 | 0 | 150 | 8.9808 |
| INGR | Ingredion Incorporated | -0.73 | -2.84 | 3.64 | 2.83 | -11.23 | -18.81 | 75 | -37.33 | -43.04 | -65.84 | -179.14 | -1918.80 | 0 | 0 | 0.67627 |
| WMK | Weis Markets, Inc. | -0.75 | -0.01 | -9.67 | -5.47 | 5.69 | -4.45 | 40 | 36.29 | 18.97 | 15.88 | -1210.36 | -10206.25 | 0 | 0 | 15.8236 |
| CENTA | Central Garden & Pet Comp | -0.76 | -0.45 | -0.50 | 11.74 | 9.41 | 16.91 | 55 | 78.20 | 75.92 | 35.09 | -1056.23 | -21159.47 | 0 | 0 | 1.55282 |
| SYY | Sysco Corporation | -0.80 | -0.55 | -2.49 | 11.47 | -7.32 | 3.73 | 42 | 0.08 | 0.84 | 2.08 | -3855.46 | -4183.95 | 0 | 100 | 2.10554 |
| BG | Bunge Limited | -0.81 | -3.63 | 6.91 | -13.01 | -5.93 | 32.27 | 87 | 5.40 | 15.69 | 22.62 | -739.94 | -25808.33 | 150 | 0 | 3.10069 |
| USFD | US Foods Holding Corp. | -0.81 | -0.81 | 6.99 | 33.28 | 12.81 | 38.35 | 29 | 12.55 | 26.55 | 29.94 | -1814.98 | -18552.80 | 0 | 0 | 2.92903 |
| CAG | Conagra Brands, Inc. | -0.83 | -1.32 | 6.82 | 24.84 | -14.28 | -14.56 | 70 | -10.15 | -25.83 | -57.71 | -36003.20 | -3895.14 | 0 | 0 | 3.18284 |
| PG | Procter & Gamble Company | -0.85 | 0.56 | -0.13 | 2.09 | -12.20 | -7.82 | 50 | -3.05 | -5.15 | -7.03 | -1417.65 | -2979.45 | 0 | 0 | 1.35285 |
| PEP | PepsiCo, Inc. | -0.94 | -0.87 | 0.46 | -0.81 | -15.95 | -4.18 | 38 | -37.47 | -11.63 | -11.69 | -15163.33 | 302.46 | 0 | 0 | 2.26552 |
| STZ | Constellation Brands, Inc | -1.12 | -0.89 | 1.96 | -2.79 | -14.65 | -16.06 | 45 | -29.43 | -13.39 | -17.77 | -33316.72 | 101.46 | 0 | 0 | 1.03396 |
| MGPI | MGP Ingredients Inc | -1.15 | -2.98 | -2.82 | 2.50 | -12.84 | -39.83 | 63 | -41.93 | -36.56 | -88.24 | -42777.14 | -2228.08 | 0 | 0 | 22.0493 |
| PSMT | Pricesmart Inc | -1.19 | 2.28 | -9.91 | 2.21 | 12.70 | 59.38 | 37 | 149.02 | 149.68 | 153.20 | -2069.78 | -37724.03 | 0 | 0 | 6.11268 |
| SAM | Boston Beer Company | -1.19 | -3.92 | -1.06 | 12.87 | -18.72 | -15.17 | 49 | -26.11 | -21.00 | -36.05 | -34241.44 | -1172.14 | 0 | 0 | 2.51295 |
| LWAY | Lifeway Foods Inc | -1.32 | 0.81 | -15.66 | 15.63 | 17.18 | -15.61 | 40 | 25.99 | 20.18 | 14.14 | -2030.99 | -19225.33 | 0 | 0 | 2.02326 |
| FMX | FOMENTO ECONOMICO MEXICAN | -1.37 | 2.12 | -4.36 | 0.91 | 7.12 | 39.49 | 57 | 140.72 | 129.73 | 97.97 | 125.69 | -35763.93 | 0 | 0 | 1.70194 |
| UVV | Universal Corporation | -1.37 | 1.10 | -13.61 | -15.37 | -14.49 | -16.17 | 74 | -3.34 | -6.68 | -10.27 | -1829.42 | -3149.34 | 0 | 0 | 1.74127 |
| UNFI | United Natural Foods Inc | -1.44 | 1.13 | -4.91 | -9.60 | 20.82 | 69.38 | 58 | 44.12 | 57.89 | 54.93 | -958.64 | -16921.65 | 0 | 0 | 7.7774 |
| WMT | Walmart Inc. | -1.46 | -0.99 | -7.46 | -9.06 | -17.36 | 7.04 | 33 | -6.43 | -4.05 | -2.83 | -9157.10 | 189.22 | 0 | 0 | 1.90496 |
| IMKTA | Ingles Markets Inc | -1.53 | -3.02 | -8.29 | -7.17 | -2.79 | 22.12 | 39 | 6.44 | 24.17 | 49.85 | -1785.64 | -20672.88 | 0 | 0 | 3.66431 |
| ANDE | Andersons Inc/The | -1.59 | -4.63 | -10.23 | -11.79 | -1.53 | 58.53 | 80 | 22.98 | 53.45 | 90.45 | 0.00 | -42563.51 | 150 | 0 | 2.67178 |
| COST | Costco Wholesale Corp | -1.62 | 0.76 | -1.42 | -1.43 | -4.67 | -0.07 | 49 | -5.24 | -3.90 | -4.83 | -4810.12 | -1494.92 | 0 | 0 | 2.16355 |
| PM | Philip Morris Internation | -1.62 | -0.30 | -0.55 | 9.96 | 1.84 | 14.56 | 70 | 20.94 | 10.93 | 13.75 | 189.82 | -20313.53 | 0 | 0 | 1.20996 |
| TSN | Tyson Foods, Inc. | -1.67 | -4.79 | -8.32 | -6.69 | -12.58 | -2.84 | 37 | -5.42 | -4.94 | -10.10 | -3858.69 | -2071.96 | 0 | 0 | 2.05806 |
| SMPL | The Simply Good Foods Com | -1.80 | -5.82 | -0.29 | -12.36 | -39.30 | -63.99 | 17 | -60.24 | -67.60 | -115.47 | -131035.14 | 196.58 | 0 | 0 | 3.24783 |
| MO | Altria Group, Inc. | -1.83 | 1.37 | -0.13 | -2.00 | -2.32 | 2.11 | 60 | 26.57 | 30.93 | 18.17 | 429.33 | -21696.85 | 0 | 0 | 1.579 |
| FLO | Flowers Foods, Inc. | -2.02 | -1.06 | -1.61 | -5.20 | -29.11 | -52.66 | 51 | -31.76 | -36.92 | -76.54 | -89722.53 | -2102.14 | 0 | 0 | 1.57468 |
| KR | The Kroger Co. | -2.03 | 1.78 | -0.92 | -6.88 | -14.67 | -16.91 | 43 | -39.35 | -12.88 | -24.53 | -24408.45 | -451.72 | 0 | 0 | 2.71136 |
| HSY | The Hershey Company | -2.16 | -3.70 | 2.32 | -1.49 | -21.66 | -1.12 | 43 | -72.74 | -14.40 | -16.54 | -9480.07 | -1616.78 | 0 | 0 | 1.80644 |
| MNST | Monster Beverage Corporat | -2.32 | -1.66 | -52.18 | -47.08 | -46.11 | -24.82 | 35 | 62.27 | 45.28 | 107.21 | -1225.00 | 166.80 | 0 | 0 | 2.05815 |
| NATR | Nature's Sunshine Product | -2.48 | -2.68 | -31.31 | -33.13 | -49.32 | -15.54 | 43 | -7.01 | -6.70 | -7.13 | -4121.91 | -738.71 | 0 | 0 | 0.451523 |
| OLLI | Ollie's Bargain Outlet Ho | -2.89 | -3.51 | -0.85 | -8.99 | -33.14 | -44.74 | 49 | -141.63 | -207.17 | -198.10 | -49270.77 | -1321.48 | 0 | 0 | 5.87647 |
| JBSS | John B. Sanfilippo & SON | -2.97 | -2.97 | -9.97 | -0.78 | -9.24 | 14.28 | 26 | 13.77 | 28.85 | 31.89 | -5803.13 | -12488.16 | 0 | 150 | 1.99629 |
| DLTR | Dollar Tree Inc. | -2.98 | -0.16 | -0.26 | 17.23 | 1.02 | 14.52 | 44 | 13.21 | 11.78 | 12.56 | -2257.23 | -10283.53 | 0 | 0 | 3.34116 |
| LFVN | Lifevantage Corporation C | -3.03 | -1.38 | 0.94 | -32.03 | 37.26 | -50.27 | 66 | -5.19 | -4.69 | -5.17 | -9345.79 | -2244.92 | 0 | 0 | 0 |
| NGVC | NATURAL GROCERS BY VITAMI | -3.05 | -1.21 | -16.10 | -7.22 | 0.04 | -34.27 | 33 | 12.25 | 7.14 | 4.30 | -15928.54 | -5014.91 | 0 | 0 | 1.40702 |
| FRPT | Freshpet, Inc. | -3.16 | -2.17 | 19.39 | 45.45 | -10.76 | 24.86 | 65 | -9.94 | -10.60 | -13.61 | -33369.14 | -4501.26 | 0 | 0 | 14.0243 |
| CASY | Casey's General Stores In | -3.20 | -5.69 | -9.94 | 3.59 | 14.50 | 57.27 | 64 | 48.41 | 78.81 | 94.45 | -537.84 | -26353.91 | 0 | 0 | 2.15967 |
| TPB | Turning Point Brands, Inc | -3.79 | -2.33 | 11.46 | 2.75 | -40.28 | -14.38 | 31 | -35.00 | -23.88 | -26.25 | -11157.94 | -5156.23 | 0 | 0 | 2.44256 |
| MTEX | Mannatech Inc. | -4.37 | -9.88 | -18.44 | -6.81 | -43.19 | 0.00 | 35 | -38.53 | -68.42 | -66.00 | -61760.84 | -780.34 | 0 | 0 | 0 |
| CELH | Celsius Holdings, Inc. Co | -4.46 | 3.44 | 14.68 | 10.22 | -37.80 | -43.50 | 27 | -108.70 | -51.12 | -74.08 | -20875.71 | 425.26 | 0 | 150 | 17.2355 |
| SFM | Sprouts Farmers Market, I | -4.81 | 5.45 | -4.84 | 5.89 | 9.12 | -42.72 | 32 | -7.33 | -9.19 | -17.81 | -44027.53 | -1167.13 | 0 | 100 | 15.8899 |
| BURL | BURLINGTON STORES, INC. | -6.74 | -12.13 | -21.33 | -8.80 | -5.13 | 4.93 | 72 | 16.16 | 28.47 | 39.52 | 0.00 | -17300.68 | 125 | 0 | 2.40034 |
| HRL | Hormel Foods Corporation | -9.60 | -10.98 | -15.51 | -8.20 | -13.64 | -25.47 | 55 | 5.92 | 5.55 | 5.32 | -829.04 | -5300.96 | 0 | 0 | 4.93858 |
