The Hershey Company | HSY

Daily Technical Analysis of The Hershey Company

The Hershey Company hasn't moved too much today but is slightly down, it has lost -0.13% since yesterday. It looks like HSY may be interacting with an upward sloping support line. These can create nice entry points since it can have both momentum and support. HSY hasn't established a very clear directional momentum over the last few months. So it's not clear if it has the energy to break through or not.

If we get a reversal off of support and The Hershey Company starts moving up, it can probably get to $172 at which point it'll need to break through that resistance level in order to keep moving higher. There aren't very obvious support levels beneath this point. So put those stop losses on, this thing has room to fall if buyers don't come in at this level.

Last analyzed on 2025-04-26

Analyst Ratings for The Hershey Company By Price Target And Rating

The analysts are pretty neutral on The Hershey Company right now, so not much useful information here. The current Analysts Sentiment Score is -0.64. Most companies range between (-200 to 200).

Here's a break down of the latest rating changes. Piper Sandler announced a lowering of their price target to $179.00 from $200.00 on 2024-04-15. On 2024-04-11 Citigroup lowered their price target by -6.57% to $199.00. BNP Paribas downgraded from Outperform to Neutral on 2024-03-26 and added a price target of $208.00. Royal Bank of Canada announced that they are reiterating a rating of Sector Perform on 2024-03-15 and added a price target of $213.00. On 2024-02-12 Barclays increased their price target by 5% to $210.00. On 2024-02-12 Morgan Stanley downgraded The Hershey Company from Equal Weight to Underweight and decided to decrease their price target by -4.19% down to $183.00. JPMorgan Chase & Co. provided a price target boost of 4.32% to $193.00 from $185.00 on 2024-02-09. Wells Fargo & Company boosted their price targ by 10.53% to $210.00 on 2024-02-09. Sanford C. Bernstein upgraded from Market Perform to Outperform on 2024-01-29 and they set their price target at $235.00. On 2024-01-25 Stifel Nicolaus increased their price target by 5.13% to $205.00.

Company	Ratings Score ? Composite analyst sentiment score	Positive Ratings	Negative Ratings	Boost Price Target	Lower Price Target
HSY	-0.64	1.02	-2.5	1.1	-0.9

Earnings Per Share (EPS) Estimates By Year and Quarter

(updated 2024-04-17)

Company	YOY Growth Score (typical -20 to +20)	Revision Directions (-6 to +6)
HSY	0.00	0.00

Short interest for The Hershey Company

We take into account several different measures of short interest to create a composite score. These measures are shown in the chart below. Short selling is when investors are betting against a stock. We compile these factors to create a dynamic Short Score - this can indicate poor sentiment, internal problems with a company or industry and the anticipation of future price declines. We look at the short interest percent, days to cover, the rate of change and total shares sold short.

Company	Short Score (typical 1-15) ? We take into account several different measures and attributes of short interest to create a composite sentiment score. typical range (0 - 30)	Short Interest	Days to Cover	Rate of Change	Shares Short
HSY	1.81	%1.88188	2.1	-12.804	2820000

How The Hershey Company compares to the broader Consumer Defensive sector and the more specific Consumer Packaged Goods industry

Segment	Count	1 Day%	5 Day	1 Month	3 Month	6 Month	1 Year	RSI	3mo S-momo ? Smooth Momentum is our proprietary technical indicator that looks for momentum with the greatest consistency and steady velocity. We have penalized dramatic swings and fluctuations. If the momentum is too high and an asset spikes upward, this is often unreliable and collapses back down. But the smoothed momentum provides the highest probability of continuing into the near future with the same directional rate of change. Several complex factors are weighted by neural nets to maximize probabilistic accuracy. It works the same with positive or negative directions.	6mo S-momo	1yr S-momo	Resistance ? Support and Resistance levels are determined by previous high and low points. You may be familiar with traders drawing lines across charts where several peaks or valleys occur in the same range. This helps us understand the trading range of an asset where the market doesn't perceive it to be worth more or less than a certain price level. When it nears the boundaries of this range the probability of reversal can increase. Our neural nets create scores for this measure based on many factors such as the frequency, recency, size, consistency, etc of previous reversal points.	Support	Demark Sell ? Demark 9 indicators are designed to look for exhaustion in the selling or buying trend which can often be predictive of a reversal point. This indicator is triggered when there are 9 consecutive days where the closing price is higher/lower than the closing price 4 days ago. Like all indicators, it is best used in combinations with other factors.	Demark Buy	Short Interest	Analysts Ratings ? We track several different measures of analyst sentiment including ratings and price targets. To create a composite Analyst Sentiment Score, we weight several factors such as the recent rate of change which can be more predictive than the absolute level. We also weight each analyst's opinion based on their historic accuracy. We built in a time decay function to ensure that the rating reflects the current sentiment levels. Typical range (-80 to +80)
Consumer Packaged Goods Show Me Companies With: S-Momentum: Highest \| Lowest At Bottom Support At Top Resistance RSI Highest \| Lowest 1 Day Growth: Highest \| Lowest 5 Day Growth: Highest \| Lowest 1 Month Growth: Highest \| Lowest 6 Month Growth: Highest \| Lowest List All Stocks	52	-0.76	-1.27	-6.47	-10.73	-15.20	-11.60	51.46	-28.30	-24.60	-24.97	-21071.64	-8942.73	15.38	0.00	4.02	0.33
Consumer Defensive Show Me Companies With: S-Momentum: Highest \| Lowest At Bottom Support At Top Resistance RSI Highest \| Lowest 1 Day Growth: Highest \| Lowest 5 Day Growth: Highest \| Lowest 1 Month Growth: Highest \| Lowest 6 Month Growth: Highest \| Lowest List All Stocks	103	-0.61	-0.62	-3.71	-5.80	-2.45	7.26	56.19	-10.48	-7.66	-3.31	-15043.02	-11212.46	14.08	0.00	4.15	0.44

Social Sentiment for The Hershey Company

Social Sentiment is an aggregation of several different factors such as news, articles, blogs, user content, ratings, etc. Which is shown in the chart below. It may become predictive of a reversal if price and the sentiment diverge. Broader market forces may push prices up or down but if market participants maintain a different view on a specific stock, it may be taken as an opportunity to buy or sell in those cases.

Ticker	Social Sentiment(1-10)
HSY

Companies with the highest correlation to The Hershey Company

Company	Score	1 Day%	5 Day	1 Month	3 Month	6 Month	1 Year	RSI	3mo S-momo ? Smooth Momentum is our proprietary technical indicator that looks for momentum with the greatest consistency and steady velocity. We have penalized dramatic swings and fluctuations. If the momentum is too high and an asset spikes upward, this is often unreliable and collapses back down. But the smoothed momentum provides the highest probability of continuing into the near future with the same directional rate of change. Several complex factors are weighted by neural nets to maximize probabilistic accuracy. It works the same with positive or negative directions.	6mo S-momo	1yr S-momo	Resistance ? Support and Resistance levels are determined by previous high and low points. You may be familiar with traders drawing lines across charts where several peaks or valleys occur in the same range. This helps us understand the trading range of an asset where the market doesn't perceive it to be worth more or less than a certain price level. When it nears the boundaries of this range the probability of reversal can increase. Our neural nets create scores for this measure based on many factors such as the frequency, recency, size, consistency, etc of previous reversal points.	Support	Demark Sell ? Demark 9 indicators are designed to look for exhaustion in the selling or buying trend which can often be predictive of a reversal point. This indicator is triggered when there are 9 consecutive days where the closing price is higher/lower than the closing price 4 days ago. Like all indicators, it is best used in combinations with other factors.	Short Interest Score
PEP \| PepsiCo, Inc.	1.22	0.28	-6.76	-10.79	-11.23	-22.30	-24.29	30	-26.04	-48.77	-22.03	-37138.55	0.00	0	2.26552
GIS \| General Mills, Inc.	1.08	-0.69	-3.98	-6.76	-7.30	-18.74	-21.90	37	-31.24	-50.02	-17.76	-18956.28	296.38	0	2.26338
MDLZ \| Mondelez International, I	1.02	-0.75	-4.67	-4.05	12.26	-6.93	-8.05	41	5.04	5.96	4.84	-1668.54	-2069.25	0	1.76038
KO \| Coca-Cola Company	0.91	-0.17	-2.86	0.24	13.09	6.67	16.28	54	32.32	13.35	22.32	-1044.51	-15805.40	100	1.18221
DUK \| Duke Energy Corporation	0.89	0.68	-1.52	-1.07	7.75	1.39	21.85	52	52.60	17.48	32.24	-1401.80	-16559.58	0	1.64814
PG \| Procter & Gamble Company	0.87	0.52	-3.59	-5.03	-2.49	-4.58	-0.43	37	-2.50	-1.47	-0.63	-6026.01	509.47	0	1.35285
MKC \| McCormick & Company, Inco	0.86	0.23	-1.36	-9.23	-3.26	-5.15	-1.12	48	0.67	3.62	10.08	-5631.53	-682.82	0	1.67956
ES \| Eversource Energy	0.86	2.14	1.81	-4.85	2.46	-11.55	-2.35	57	-2.61	-3.01	-1.72	-1904.16	-716.81	0	2.10498

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