A heat map built by traders for traders. We don't just show you growth over various time periods but we also show the average of technical indicators that have been proven to be predictive by back testing. These include RSI, Demark-9 Indicators, Smooth Momentum (proprietary) and Support/ Resistance lines.
The below chart is an equal weighted average of the Consumer Defensive sector. We use equal weighting so it's easy to understand when the highest quantity of companies enter a technical scenario that would be relevant to trading. Opposed to having the entire index skewed towards a few large companies.
| Company | 1 Day% | 5 Day | 1 Month | 3 Month | 6 Month | 1 Year | RSI | 3mo S-momo ? | 6mo S-momo | 1yr S-momo | Resistance ? | Support | Demark Sell ? | Demark Buy | Short Interest Score |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELF | e.l.f. Beauty, Inc. | 7.38 | 6.30 | 20.40 | 46.92 | 67.67 | -12.36 | 69 | -10.49 | -20.20 | -21.25 | -1330.29 | -6790.40 | 0 | 0 | 2.36723 |
| EL | The Estee Lauder Companie | 5.51 | 9.32 | 14.73 | 29.72 | 42.28 | 12.83 | 54 | -7.16 | -11.84 | -14.25 | -10640.49 | -3353.03 | 0 | 0 | 1.47805 |
| MGPI | MGP Ingredients Inc | 5.48 | 11.76 | 8.99 | -14.92 | -23.19 | -35.08 | 63 | -41.93 | -36.56 | -88.24 | -42777.14 | -2228.08 | 0 | 0 | 22.0493 |
| NWL | Newell Brands Inc. | 5.48 | 2.30 | 5.29 | 7.05 | 35.76 | 18.97 | 51 | 7.74 | 10.63 | 7.90 | -693.05 | -6119.37 | 0 | 0 | 3.4911 |
| KMB | Kimberly-Clark Corp. | 4.69 | 6.64 | 6.35 | -4.42 | 6.23 | -13.40 | 46 | -0.85 | -0.58 | -4.58 | -865.32 | -6144.13 | 0 | 0 | 2.15925 |
| TPB | Turning Point Brands, Inc | 4.52 | 5.11 | -11.49 | -23.06 | -23.99 | -33.78 | 31 | -35.00 | -23.88 | -26.25 | -11157.94 | -5156.23 | 0 | 0 | 2.44256 |
| CPB | Campbell Soup Company | 3.87 | 3.28 | -4.11 | -9.32 | -5.25 | -34.61 | 46 | -14.26 | -30.22 | -62.03 | -40420.18 | -1573.37 | 0 | 0 | 4.88599 |
| SMPL | The Simply Good Foods Com | 3.82 | 9.33 | 9.87 | 5.70 | -4.13 | -53.97 | 17 | -60.24 | -67.60 | -115.47 | -131035.14 | 196.58 | 0 | 0 | 3.24783 |
| CELH | Celsius Holdings, Inc. Co | 3.64 | -1.47 | 0.50 | -1.09 | -19.20 | -54.48 | 27 | -108.70 | -51.12 | -74.08 | -20875.71 | 425.26 | 0 | 150 | 17.2355 |
| LFVN | Lifevantage Corporation C | 3.45 | 0.00 | -5.51 | -6.25 | 37.93 | -33.77 | 66 | -5.19 | -4.69 | -5.17 | -9345.79 | -2244.92 | 0 | 0 | 0 |
| HELE | Helen Of Troy Ltd | 3.43 | 11.39 | 10.02 | 4.75 | 65.99 | 42.45 | 51 | 115.08 | 28.19 | 21.77 | -15293.59 | -12446.39 | 0 | 0 | 15.9431 |
| SJM | The J.M. Smucker Company | 3.36 | 5.09 | 2.42 | 6.68 | 34.05 | 22.95 | 69 | 9.83 | 8.57 | 11.03 | 721.85 | -11548.16 | 0 | 0 | 4.84695 |
| USFD | US Foods Holding Corp. | 3.07 | 4.15 | 8.62 | 5.63 | 13.00 | 31.61 | 29 | 12.55 | 26.55 | 29.94 | -1814.98 | -18552.80 | 0 | 0 | 2.92903 |
| CASY | Casey's General Stores In | 3.06 | 4.23 | 12.75 | -21.37 | -8.63 | 20.04 | 64 | 48.41 | 78.81 | 94.45 | -537.84 | -26353.91 | 0 | 0 | 2.15967 |
| SFM | Sprouts Farmers Market, I | 3.06 | 2.29 | -5.88 | -9.89 | -8.96 | -40.04 | 32 | -7.33 | -9.19 | -17.81 | -44027.53 | -1167.13 | 0 | 100 | 15.8899 |
| DG | Dollar General Corp. | 3.04 | 5.23 | 9.38 | 11.35 | 8.44 | 29.10 | 53 | -1.60 | -3.96 | -7.74 | -881.57 | -13018.24 | 0 | 0 | 1.54783 |
| HSY | The Hershey Company | 2.70 | 3.65 | -0.65 | -2.12 | -11.85 | -10.95 | 43 | -72.74 | -14.40 | -16.54 | -9480.07 | -1616.78 | 0 | 0 | 1.80644 |
| OLLI | Ollie's Bargain Outlet Ho | 2.61 | 11.98 | 26.00 | 43.80 | 1.07 | -25.93 | 49 | -141.63 | -207.17 | -198.10 | -49270.77 | -1321.48 | 0 | 0 | 5.87647 |
| KHC | The Kraft Heinz Company C | 2.56 | 4.54 | -4.71 | -10.32 | 3.05 | -8.49 | 65 | 4.50 | 2.40 | 0.17 | 112.61 | -7791.80 | 0 | 0 | 2.76779 |
| MNST | Monster Beverage Corporat | 2.53 | 3.90 | 1.41 | -52.61 | -39.84 | -33.92 | 35 | 62.27 | 45.28 | 107.21 | -1225.00 | 166.80 | 0 | 0 | 2.05815 |
| FLO | Flowers Foods, Inc. | 2.51 | 5.34 | 3.03 | -25.91 | -28.59 | -51.74 | 51 | -31.76 | -36.92 | -76.54 | -89722.53 | -2102.14 | 0 | 0 | 1.57468 |
| CAG | Conagra Brands, Inc. | 2.46 | 5.11 | -6.28 | -4.38 | -3.54 | -23.35 | 70 | -10.15 | -25.83 | -57.71 | -36003.20 | -3895.14 | 0 | 0 | 3.18284 |
| GIS | General Mills, Inc. | 2.40 | 1.83 | -9.47 | -10.92 | -6.91 | -32.32 | 50 | -10.35 | -27.97 | -65.51 | -52642.38 | -2732.72 | 0 | 0 | 2.26338 |
| PFGC | Performance Food Group Co | 2.35 | 2.56 | 5.85 | -12.62 | 9.32 | -6.00 | 41 | 33.66 | 14.49 | 16.19 | -1889.77 | -17688.91 | 0 | 0 | 3.10572 |
| FIZZ | National Beverage Corp. | 2.30 | 12.42 | 8.58 | 10.25 | 1.57 | -4.93 | 40 | -11.37 | -15.41 | -22.65 | -30567.28 | -700.00 | 0 | 0 | 8.29672 |
| COKE | Coca-Cola Consolidated, I | 2.27 | 4.23 | 6.49 | 10.95 | 9.88 | 61.44 | 63 | 9.49 | 18.84 | 34.87 | -2267.78 | -2285.50 | 0 | 0 | 1.6208 |
| LW | Lamb Weston Holdings, Inc | 2.24 | 13.24 | 16.16 | 12.94 | 23.99 | -15.51 | 66 | -4.94 | -5.64 | -8.11 | -26207.40 | -5875.30 | 0 | 0 | 2.71036 |
| DLTR | Dollar Tree Inc. | 2.18 | 4.86 | 11.12 | 1.85 | 24.50 | 30.16 | 44 | 13.21 | 11.78 | 12.56 | -2257.23 | -10283.53 | 0 | 0 | 3.34116 |
| MKC | McCormick & Company, Inco | 2.03 | 2.01 | -6.18 | -12.13 | -14.19 | -30.53 | 49 | -9.64 | -25.00 | -49.26 | -45111.73 | -2816.13 | 0 | 0 | 1.67956 |
| NUS | NuSkin Enterprises, Inc. | 1.96 | 9.92 | 13.76 | 0.00 | -31.90 | -50.99 | 53 | -83.38 | -76.50 | -128.05 | -41520.85 | -704.91 | 0 | 0 | 3.58449 |
| HRL | Hormel Foods Corporation | 1.92 | 5.21 | -3.07 | -19.91 | -3.40 | -15.59 | 55 | 5.92 | 5.55 | 5.32 | -829.04 | -5300.96 | 0 | 0 | 4.93858 |
| STRA | Strategic Education, Inc. | 1.75 | 0.00 | 3.19 | 11.43 | 0.60 | 3.99 | 22 | -1.11 | -3.14 | -8.55 | -19138.36 | 117.99 | 0 | 0 | 4.54783 |
| BURL | BURLINGTON STORES, INC. | 1.72 | -3.31 | 12.93 | -24.35 | -20.61 | -2.30 | 72 | 16.16 | 28.47 | 39.52 | 0.00 | -17300.68 | 125 | 0 | 2.40034 |
| STZ | Constellation Brands, Inc | 1.70 | 5.66 | 8.92 | -1.89 | -21.11 | -8.26 | 45 | -29.43 | -13.39 | -17.77 | -33316.72 | 101.46 | 0 | 0 | 1.03396 |
| APEI | American Public Education | 1.61 | 2.63 | 11.96 | 0.55 | -15.00 | 32.00 | 18 | 9.82 | 21.56 | 39.63 | -4845.96 | -21145.19 | 0 | 0 | 0 |
| CENT | Central Garden and Pet Co | 1.52 | 3.38 | 4.74 | -4.07 | 10.77 | 42.30 | 55 | 69.46 | 80.18 | 39.48 | -549.27 | -24588.72 | 0 | 0 | 9.30523 |
| WMT | Walmart Inc. | 1.47 | 5.86 | 10.44 | 7.81 | -5.57 | 9.94 | 33 | -6.43 | -4.05 | -2.83 | -9157.10 | 189.22 | 0 | 0 | 1.90496 |
| SYY | Sysco Corporation | 1.46 | 5.13 | 3.92 | 0.04 | 10.94 | 2.51 | 42 | 0.08 | 0.84 | 2.08 | -3855.46 | -4183.95 | 0 | 100 | 2.10554 |
| CLX | Clorox Company | 1.45 | 2.86 | 3.73 | -9.98 | -15.80 | -27.76 | 46 | -39.20 | -27.59 | -43.00 | -25248.71 | -1902.86 | 0 | 0 | 2.18775 |
| UL | Unilever plc | 1.24 | 3.84 | 4.58 | 4.56 | 12.87 | -5.78 | 49 | -5.69 | -11.32 | -23.12 | -19487.13 | -4201.07 | 0 | 0 | 0.773958 |
| UNFI | United Natural Foods Inc | 1.22 | 8.43 | 3.08 | -3.69 | 2.68 | 14.82 | 58 | 44.12 | 57.89 | 54.93 | -958.64 | -16921.65 | 0 | 0 | 7.7774 |
| CHEF | The Chef's Warehouse Inc | 1.12 | -0.04 | 3.09 | 21.65 | 81.44 | 97.05 | 34 | 91.21 | 65.41 | 76.41 | -1225.00 | -25074.41 | 0 | 0 | 6.49096 |
| CENTA | Central Garden & Pet Comp | 1.07 | 3.00 | 4.28 | -5.78 | 6.09 | 35.07 | 55 | 78.20 | 75.92 | 35.09 | -1056.23 | -21159.47 | 0 | 0 | 1.55282 |
| GHC | GRAHAM HOLDINGS COMPANY | 1.05 | 2.18 | 4.84 | 4.61 | 6.77 | 23.32 | 33 | 2.01 | 2.29 | 3.32 | -2256.96 | -17760.67 | 0 | 0 | 1.63625 |
| TAP | Molson Coors Beverage Com | 1.04 | 4.92 | 4.00 | -4.90 | -11.64 | -16.48 | 61 | -57.09 | -34.21 | -49.22 | -51.35 | -1602.87 | 0 | 0 | 3.82106 |
| MO | Altria Group, Inc. | 0.97 | 3.01 | 6.21 | 2.31 | 13.70 | 12.91 | 60 | 26.57 | 30.93 | 18.17 | 429.33 | -21696.85 | 0 | 0 | 1.579 |
| UTI | Universal Technical Insti | 0.94 | -0.68 | -4.52 | -43.04 | -45.45 | -35.21 | 7 | 13.31 | 41.15 | 44.85 | -3403.61 | -8681.72 | 0 | 100 | 4.07583 |
| ACU | Acme United Corporation | 0.94 | -0.31 | 0.75 | 32.90 | 40.53 | 62.07 | 32 | 12.22 | 22.57 | 18.26 | -1469.00 | -14867.15 | 0 | 0 | 0 |
| TGT | Target Corporation | 0.85 | 1.95 | -0.99 | 13.57 | 26.41 | 76.07 | 65 | 61.87 | 98.90 | 77.85 | 410.09 | -29345.13 | 125 | 0 | 1.2322 |
| LRN | Stride, Inc. | 0.76 | -2.82 | 5.42 | -1.23 | -14.18 | -43.18 | 34 | -20.83 | -25.31 | -15.01 | -20327.06 | -338.60 | 0 | 0 | 10.1763 |
| LOPE | Grand Canyon Education, I | 0.75 | 1.02 | 6.72 | 18.07 | -6.10 | -24.30 | 16 | -91.63 | -51.31 | -48.18 | -22220.52 | -99.37 | 0 | 0 | 1.93027 |
| MDLZ | Mondelez International, I | 0.74 | 4.34 | 3.58 | 3.57 | 10.44 | 1.45 | 57 | -3.64 | -2.25 | 0.93 | -1003.78 | -4726.84 | 0 | 0 | 1.76038 |
| LWAY | Lifeway Foods Inc | 0.73 | 0.23 | -7.07 | -26.72 | -12.25 | -18.32 | 40 | 25.99 | 20.18 | 14.14 | -2030.99 | -19225.33 | 0 | 0 | 2.02326 |
| USNA | USANA Health Sciences Inc | 0.72 | 4.91 | 8.77 | -30.60 | -19.31 | -27.49 | 52 | -4.20 | -5.15 | -13.73 | -24198.83 | -7288.40 | 0 | 0 | 2.51734 |
| JJSF | J&J Snack Foods Corp | 0.61 | -2.69 | 1.26 | 2.04 | -0.82 | -16.62 | 55 | -22.09 | -34.87 | -70.75 | -661.23 | -2159.08 | 0 | 0 | 8.33994 |
| SAM | Boston Beer Company | 0.60 | 5.10 | 4.45 | 3.04 | -26.71 | -19.53 | 49 | -26.11 | -21.00 | -36.05 | -34241.44 | -1172.14 | 0 | 0 | 2.51295 |
| IPAR | Inter Parfums Inc | 0.56 | 2.58 | 2.31 | -5.82 | 22.42 | 22.60 | 67 | 20.11 | 15.70 | 11.85 | -2898.53 | -10797.51 | 0 | 0 | 2.27028 |
| CHD | Church & Dwight Co., Inc. | 0.44 | 5.07 | 8.79 | 6.13 | 9.03 | 18.58 | 48 | 3.64 | 4.64 | 5.28 | -1229.15 | -7627.62 | 0 | 0 | 2.18609 |
| IMKTA | Ingles Markets Inc | 0.36 | 1.31 | 4.88 | -3.18 | -2.84 | 16.97 | 39 | 6.44 | 24.17 | 49.85 | -1785.64 | -20672.88 | 0 | 0 | 3.66431 |
| PG | Procter & Gamble Company | 0.35 | 3.87 | 7.30 | 5.33 | 9.76 | 5.31 | 50 | -3.05 | -5.15 | -7.03 | -1417.65 | -2979.45 | 0 | 0 | 1.35285 |
| TR | Tootsie Roll Industries, | 0.31 | 2.32 | 1.99 | -2.71 | -8.84 | -7.06 | 61 | -4.94 | -4.41 | -5.06 | -2989.06 | -17609.25 | 0 | 0 | 11.4119 |
| PSMT | Pricesmart Inc | 0.28 | 0.47 | 0.60 | -8.85 | 8.30 | 37.27 | 37 | 149.02 | 149.68 | 153.20 | -2069.78 | -37724.03 | 0 | 0 | 6.11268 |
| FMX | FOMENTO ECONOMICO MEXICAN | 0.26 | 1.47 | 1.91 | -7.58 | 3.45 | 31.33 | 57 | 140.72 | 129.73 | 97.97 | 125.69 | -35763.93 | 0 | 0 | 1.70194 |
| KO | Coca-Cola Company | 0.24 | 4.49 | 4.25 | 11.92 | 22.37 | 36.28 | 41 | 59.41 | 53.31 | 53.25 | -1642.03 | -15930.00 | 0 | 0 | 1.18221 |
| NATR | Nature's Sunshine Product | 0.24 | 0.00 | -2.92 | -39.29 | -51.90 | -14.19 | 43 | -7.01 | -6.70 | -7.13 | -4121.91 | -738.71 | 0 | 0 | 0.451523 |
| TAL | TAL Education Group | 0.24 | -2.49 | 6.18 | 21.39 | 0.64 | 20.00 | 60 | -14.44 | -14.61 | -25.17 | -14341.33 | -1850.55 | 0 | 0 | 11.2014 |
| BUFF | Innovator Laddered Alloca | 0.20 | -0.24 | 0.99 | 2.65 | 6.03 | 11.36 | 48 | 218.54 | 26.28 | 57.52 | -700.00 | -54384.35 | 0 | 0 | 0 |
| WMK | Weis Markets, Inc. | 0.20 | 3.26 | 4.30 | -3.30 | 9.37 | 8.20 | 40 | 36.29 | 18.97 | 15.88 | -1210.36 | -10206.25 | 0 | 0 | 15.8236 |
| LINC | Lincoln Educational Servi | 0.09 | -3.96 | -11.08 | -43.59 | -45.40 | 3.44 | 3 | 43.84 | 55.81 | 90.02 | -4266.10 | -22695.49 | 0 | 0 | 2.39959 |
| BGS | B&G Foods, Inc. | 0.00 | 0.83 | -15.97 | -32.40 | -54.51 | -44.62 | 22 | -32.06 | -16.29 | -24.75 | -41335.69 | 0.00 | 0 | 150 | 8.9808 |
| IFMK | IFRESH INC. | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 36 | -1.36 | -6.23 | -2.43 | -378469.28 | -248.67 | 150 | 150 | 0 |
| INGR | Ingredion Incorporated | -0.05 | 2.29 | -0.06 | -5.06 | -14.55 | -19.55 | 75 | -37.33 | -43.04 | -65.84 | -179.14 | -1918.80 | 0 | 0 | 0.67627 |
| CL | Colgate-Palmolive Company | -0.12 | 4.98 | 5.94 | 1.13 | 10.82 | 18.20 | 43 | 13.54 | 10.96 | 11.43 | -1914.67 | -7498.36 | 0 | 0 | 1.13996 |
| TSN | Tyson Foods, Inc. | -0.33 | 1.14 | 2.41 | -5.29 | -15.55 | 2.25 | 37 | -5.42 | -4.94 | -10.10 | -3858.69 | -2071.96 | 0 | 0 | 2.05806 |
| POST | POST HOLDINGS, INC. | -0.35 | 3.43 | 1.07 | -14.97 | -22.26 | -28.36 | 66 | -30.73 | -25.29 | -47.79 | -16505.75 | -2086.99 | 0 | 0 | 2.82684 |
| COST | Costco Wholesale Corp | -0.41 | 3.28 | 9.24 | 5.47 | -0.93 | 3.33 | 49 | -5.24 | -3.90 | -4.83 | -4810.12 | -1494.92 | 0 | 0 | 2.16355 |
| PPC | Pilgrims Pride Corporatio | -0.41 | 0.84 | -3.22 | 1.62 | -14.15 | -24.11 | 55 | -68.02 | -53.36 | -84.55 | -43909.29 | -1274.56 | 0 | 0 | 5.28074 |
| EPC | Edgewell Personal Care Co | -0.46 | 1.08 | 3.38 | 1.63 | 25.56 | 39.94 | 54 | 17.87 | 32.60 | 21.60 | -691.82 | -8606.00 | 0 | 0 | 7.77468 |
| KR | The Kroger Co. | -0.60 | 1.74 | 4.52 | 8.99 | -7.47 | -9.29 | 43 | -39.35 | -12.88 | -24.53 | -24408.45 | -451.72 | 0 | 0 | 2.71136 |
| UVV | Universal Corporation | -0.61 | -3.74 | -8.41 | -24.78 | -21.95 | -24.12 | 74 | -3.34 | -6.68 | -10.27 | -1829.42 | -3149.34 | 0 | 0 | 1.74127 |
| FRPT | Freshpet, Inc. | -0.66 | 5.59 | 10.11 | 17.22 | 0.46 | 31.16 | 65 | -9.94 | -10.60 | -13.61 | -33369.14 | -4501.26 | 0 | 0 | 14.0243 |
| PEP | PepsiCo, Inc. | -0.69 | 1.91 | -1.06 | -5.36 | -18.94 | -15.28 | 38 | -37.47 | -11.63 | -11.69 | -15163.33 | 302.46 | 0 | 0 | 2.26552 |
| ADM | Archer Daniels Midland Co | -0.85 | 3.81 | -2.64 | -5.03 | 20.75 | 34.08 | 93 | 52.18 | 76.17 | 49.47 | 0.00 | -41681.12 | 150 | 0 | 1.7046 |
| JBSS | John B. Sanfilippo & SON | -0.94 | -1.33 | -1.78 | -17.69 | -18.28 | 7.55 | 26 | 13.77 | 28.85 | 31.89 | -5803.13 | -12488.16 | 0 | 150 | 1.99629 |
| NGVC | NATURAL GROCERS BY VITAMI | -0.94 | 3.10 | -1.23 | -2.14 | 11.64 | -23.25 | 33 | 12.25 | 7.14 | 4.30 | -15928.54 | -5014.91 | 0 | 0 | 1.40702 |
| FC | Franklin Covey Company | -1.04 | 0.06 | 5.15 | -15.06 | -21.28 | 2.77 | 51 | 16.61 | 9.57 | 14.97 | -2070.03 | -1821.31 | 0 | 0 | 5.75343 |
| LAUR | Laureate Education, Inc. | -1.04 | -1.09 | 8.05 | 8.20 | 17.66 | 31.05 | 16 | 21.46 | 27.19 | 53.96 | -1960.62 | -25786.88 | 0 | 0 | 4.8411 |
| VLGEA | Village Super Market | -1.18 | 0.66 | -0.94 | 1.93 | 7.03 | 35.41 | 52 | 13.51 | 17.57 | 16.82 | -1196.41 | -9253.89 | 0 | 0 | 9.07793 |
| BG | Bunge Limited | -1.74 | 4.17 | -7.41 | -13.62 | -13.01 | 29.85 | 87 | 5.40 | 15.69 | 22.62 | -739.94 | -25808.33 | 150 | 0 | 3.10069 |
| ANDE | Andersons Inc/The | -2.48 | 2.80 | -5.62 | -18.78 | -7.51 | 54.61 | 80 | 22.98 | 53.45 | 90.45 | 0.00 | -42563.51 | 150 | 0 | 2.67178 |
| PM | Philip Morris Internation | -2.76 | -0.64 | 5.98 | 2.88 | 27.94 | 25.67 | 70 | 20.94 | 10.93 | 13.75 | 189.82 | -20313.53 | 0 | 0 | 1.20996 |
| CECO | Ceco Environmental Corp | -2.97 | -8.02 | -12.87 | -26.01 | -5.39 | 26.49 | 45 | 25.41 | 34.87 | 101.39 | -1708.44 | -19630.78 | 0 | 0 | 3.61343 |
| SENEA | Seneca Foods Corp | -3.18 | -1.31 | -4.53 | 6.67 | 33.22 | 49.89 | 30 | 65.18 | 84.10 | 94.16 | -2196.77 | -15927.30 | 0 | 150 | 1.52762 |
| MTEX | Mannatech Inc. | -4.37 | -9.88 | -18.44 | -6.81 | -43.19 | 0.00 | 35 | -38.53 | -68.42 | -66.00 | -61760.84 | -780.34 | 0 | 0 | 0 |
