Wpp Plc | WPP

AI Analysis of Wpp Plc

Wpp is down a bit on the day, funds flowing out kept the price down -1.61% since yesterday.

Currently WPP isn't at a clear support/resistance line that seems tradable. Momentum wise Wpp, has been oscillating up and down but hasn't shown much directional energy that would be predictive to the near future. WPP might find some support at the 24.36 level, buyers might push the price back up from here. But it's not very clear what will happen.

Last analyzed on 2026-07-23

How Wpp compares to the broader Consumer Cyclical sector and the more specific Advertising & Marketing Services industry

Segment	Count	1 Day%	5 Day	1 Month	3 Month	6 Month	1 Year	RSI	3mo S-momo ? Smooth Momentum is our proprietary technical indicator that looks for momentum with the greatest consistency and steady velocity. We have penalized dramatic swings and fluctuations. If the momentum is too high and an asset spikes upward, this is often unreliable and collapses back down. But the smoothed momentum provides the highest probability of continuing into the near future with the same directional rate of change. Several complex factors are weighted by neural nets to maximize probabilistic accuracy. It works the same with positive or negative directions.	6mo S-momo	1yr S-momo	Resistance ? Support and Resistance levels are determined by previous high and low points. You may be familiar with traders drawing lines across charts where several peaks or valleys occur in the same range. This helps us understand the trading range of an asset where the market doesn't perceive it to be worth more or less than a certain price level. When it nears the boundaries of this range the probability of reversal can increase. Our neural nets create scores for this measure based on many factors such as the frequency, recency, size, consistency, etc of previous reversal points.	Support	Demark Sell ? Demark 9 indicators are designed to look for exhaustion in the selling or buying trend which can often be predictive of a reversal point. This indicator is triggered when there are 9 consecutive days where the closing price is higher/lower than the closing price 4 days ago. Like all indicators, it is best used in combinations with other factors.	Demark Buy	Short Interest	Analysts Ratings ? We track several different measures of analyst sentiment including ratings and price targets. To create a composite Analyst Sentiment Score, we weight several factors such as the recent rate of change which can be more predictive than the absolute level. We also weight each analyst's opinion based on their historic accuracy. We built in a time decay function to ensure that the rating reflects the current sentiment levels. Typical range (-80 to +80)
Advertising & Marketing Services Show Me Companies With: S-Momentum: Highest \| Lowest At Bottom Support At Top Resistance RSI Highest \| Lowest 1 Day Growth: Highest \| Lowest 5 Day Growth: Highest \| Lowest 1 Month Growth: Highest \| Lowest 6 Month Growth: Highest \| Lowest List All Stocks	4	-2.7475	-5.475	-0.66	-1.54	-11.265	-7.1175	44.25	-52.095	-25.485	-46.725	-25458.3	-3229.53	25	0	2.85925	0.88
Consumer Cyclical Show Me Companies With: S-Momentum: Highest \| Lowest At Bottom Support At Top Resistance RSI Highest \| Lowest 1 Day Growth: Highest \| Lowest 5 Day Growth: Highest \| Lowest 1 Month Growth: Highest \| Lowest 6 Month Growth: Highest \| Lowest List All Stocks	262	-1.43973	-2.11637	2.23023	6.10366	3.45977	9.98225	50.3779	6.48271	3.76626	0.663855	-9396.95	-9336.88	16.3168	4.8664	5.57394	0.557443

Companies with the highest correlation to Wpp

Company	Score	1 Day%	5 Day	1 Month	3 Month	6 Month	1 Year	RSI	3mo S-momo ? Smooth Momentum is our proprietary technical indicator that looks for momentum with the greatest consistency and steady velocity. We have penalized dramatic swings and fluctuations. If the momentum is too high and an asset spikes upward, this is often unreliable and collapses back down. But the smoothed momentum provides the highest probability of continuing into the near future with the same directional rate of change. Several complex factors are weighted by neural nets to maximize probabilistic accuracy. It works the same with positive or negative directions.	6mo S-momo	1yr S-momo	Resistance ? Support and Resistance levels are determined by previous high and low points. You may be familiar with traders drawing lines across charts where several peaks or valleys occur in the same range. This helps us understand the trading range of an asset where the market doesn't perceive it to be worth more or less than a certain price level. When it nears the boundaries of this range the probability of reversal can increase. Our neural nets create scores for this measure based on many factors such as the frequency, recency, size, consistency, etc of previous reversal points.	Support	Demark Sell ? Demark 9 indicators are designed to look for exhaustion in the selling or buying trend which can often be predictive of a reversal point. This indicator is triggered when there are 9 consecutive days where the closing price is higher/lower than the closing price 4 days ago. Like all indicators, it is best used in combinations with other factors.	Demark Buy	Short Interest Score
UBS \| UBS Group AG	1.11	0.13	-0.80	2.82	12.81	24.97	33.87	44	139.39	19.90	35.32	-1040.98	-36419.26	0	0	2.18812
PRU \| Prudential Financial, Inc	1.06	-1.33	-3.63	0.53	18.82	16.58	12.56	72	22.44	8.62	11.71	124.76	-17045.93	150	0	2.16878
IHG \| InterContinental Hotels G	1.04	-1.13	-0.30	2.28	0.36	10.62	31.99	13	40.42	42.68	95.76	-2341.78	-22088.01	0	150	0.645164
ING \| ING Groep N.V. American D	1	-0.55	-3.36	5.09	10.97	15.77	39.06	56	110.28	24.95	49.73	0.00	-36294.35	0	0	0.778959
SAN \| Banco Santander S.A.	0.99	0.28	-3.73	4.95	12.87	11.45	49.11	45	68.04	29.11	67.76	-1834.64	-25544.53	0	0	1.2363
VOYA \| VOYA FINANCIAL, INC.	0.97	-0.62	-3.97	-1.12	20.42	30.47	30.00	53	144.83	27.75	37.06	-700.00	-29771.02	100	0	3.6881
HIG \| The Hartford Financial Se	0.97	-0.30	-0.65	-2.43	4.12	-3.57	2.35	66	1.47	1.11	-0.60	157.97	-15408.07	0	0	1.28965
DB \| Deutsche Bank Aktiengesel	0.95	-1.24	-2.59	8.37	12.59	2.29	2.74	44	2.08	-0.24	-2.05	-4776.77	-3089.87	0	0	4.3165

Top 3 correlating companies

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