Herc Holdings Inc. | HRI

Daily Technical Analysis of Herc Holdings Inc.

Investors didn't show much interest in one Herc way or another today. It hasn't moved too much today but is slightly down, it lost -0.70% since yesterday.

Herc doesn't seem to be at a very clear reversal point in either direction. Herc has looked pretty good over the last few months. It has definitely cuaght a bid and had a nice run. Over the last 3 months, shareholders are up 0.15 percent. HRI might find some support at the 145.54 level, buyers might push the price back up from here. But it's not very clear what will happen.

Last analyzed on 2024-03-17

Analyst Ratings for Herc By Price Target And Rating

The analysts feel fairly neutral on the prospects for Herc but a little more positive than negative. The current Analysts Sentiment Score is 10.47. Most companies range between (-200 to 200).

Here's a break down of the latest rating changes. On 2024-04-16 The Goldman Sachs Group increased their price target by 14.84% to $178.00. Robert W. Baird provided a price target boost of 21.37% to $142.00 from $117.00 on 2024-02-14. KeyCorp downgraded from Overweight to Sector Weight on 2023-12-04. Bank of America released a downgrade on 2023-07-21 from Buy to Underperform and decided to decrease their price target by -6.67% down to $140.00.

Company	Ratings Score ? Composite analyst sentiment score	Positive Ratings	Negative Ratings	Boost Price Target	Lower Price Target
HRI	10.47	0	-24.66	46.2	-0.6

Earnings Per Share (EPS) Estimates By Year and Quarter

(updated 2024-04-16)

Company	YOY Growth Score (typical -20 to +20)	Revision Directions (-6 to +6)
HRI	0.00	0.00

Short interest for Herc

We take into account several different measures of short interest to create a composite score. These measures are shown in the chart below. Short selling is when investors are betting against a stock. We compile these factors to create a dynamic Short Score - this can indicate poor sentiment, internal problems with a company or industry and the anticipation of future price declines. We look at the short interest percent, days to cover, the rate of change and total shares sold short.

Company	Short Score (typical 1-15) ? We take into account several different measures and attributes of short interest to create a composite sentiment score. typical range (0 - 30)	Short Interest	Days to Cover	Rate of Change	Shares Short
HRI	3.26	%2.6	3.2	20.262	713600

How Herc compares to the broader Industrials sector and the more specific Consulting & Outsourcing industry

Segment	Count	1 Day%	5 Day	1 Month	3 Month	6 Month	1 Year	RSI	3mo S-momo ? Smooth Momentum is our proprietary technical indicator that looks for momentum with the greatest consistency and steady velocity. We have penalized dramatic swings and fluctuations. If the momentum is too high and an asset spikes upward, this is often unreliable and collapses back down. But the smoothed momentum provides the highest probability of continuing into the near future with the same directional rate of change. Several complex factors are weighted by neural nets to maximize probabilistic accuracy. It works the same with positive or negative directions.	6mo S-momo	1yr S-momo	Resistance ? Support and Resistance levels are determined by previous high and low points. You may be familiar with traders drawing lines across charts where several peaks or valleys occur in the same range. This helps us understand the trading range of an asset where the market doesn't perceive it to be worth more or less than a certain price level. When it nears the boundaries of this range the probability of reversal can increase. Our neural nets create scores for this measure based on many factors such as the frequency, recency, size, consistency, etc of previous reversal points.	Support	Demark Sell ? Demark 9 indicators are designed to look for exhaustion in the selling or buying trend which can often be predictive of a reversal point. This indicator is triggered when there are 9 consecutive days where the closing price is higher/lower than the closing price 4 days ago. Like all indicators, it is best used in combinations with other factors.	Demark Buy	Short Interest	Analysts Ratings ? We track several different measures of analyst sentiment including ratings and price targets. To create a composite Analyst Sentiment Score, we weight several factors such as the recent rate of change which can be more predictive than the absolute level. We also weight each analyst's opinion based on their historic accuracy. We built in a time decay function to ensure that the rating reflects the current sentiment levels. Typical range (-80 to +80)
Consulting & Outsourcing Show Me Companies With: S-Momentum: Highest \| Lowest At Bottom Support At Top Resistance RSI Highest \| Lowest 1 Day Growth: Highest \| Lowest 5 Day Growth: Highest \| Lowest 1 Month Growth: Highest \| Lowest 6 Month Growth: Highest \| Lowest List All Stocks	20	0.40	1.33	-4.76	-1.43	27.64	25.35	44.40	54.32	27.43	35.31	-7308.56	-19423.65	17.50	16.25	4.48	0.62
Industrials Show Me Companies With: S-Momentum: Highest \| Lowest At Bottom Support At Top Resistance RSI Highest \| Lowest 1 Day Growth: Highest \| Lowest 5 Day Growth: Highest \| Lowest 1 Month Growth: Highest \| Lowest 6 Month Growth: Highest \| Lowest List All Stocks	293	0.45	1.03	-3.71	3.78	23.75	29.33	48.94	56.15	29.16	37.12	-6623.90	-20172.85	14.33	7.08	3.66	21.41

Social Sentiment for Herc

Social Sentiment is an aggregation of several different factors such as news, articles, blogs, user content, ratings, etc. Which is shown in the chart below. It may become predictive of a reversal if price and the sentiment diverge. Broader market forces may push prices up or down but if market participants maintain a different view on a specific stock, it may be taken as an opportunity to buy or sell in those cases.

Ticker	Social Sentiment(1-10)
HRI

Companies with the highest correlation to Herc

Company	Score	1 Day%	5 Day	1 Month	3 Month	6 Month	1 Year	RSI	3mo S-momo ? Smooth Momentum is our proprietary technical indicator that looks for momentum with the greatest consistency and steady velocity. We have penalized dramatic swings and fluctuations. If the momentum is too high and an asset spikes upward, this is often unreliable and collapses back down. But the smoothed momentum provides the highest probability of continuing into the near future with the same directional rate of change. Several complex factors are weighted by neural nets to maximize probabilistic accuracy. It works the same with positive or negative directions.	6mo S-momo	1yr S-momo	Resistance ? Support and Resistance levels are determined by previous high and low points. You may be familiar with traders drawing lines across charts where several peaks or valleys occur in the same range. This helps us understand the trading range of an asset where the market doesn't perceive it to be worth more or less than a certain price level. When it nears the boundaries of this range the probability of reversal can increase. Our neural nets create scores for this measure based on many factors such as the frequency, recency, size, consistency, etc of previous reversal points.	Support	Demark Sell ? Demark 9 indicators are designed to look for exhaustion in the selling or buying trend which can often be predictive of a reversal point. This indicator is triggered when there are 9 consecutive days where the closing price is higher/lower than the closing price 4 days ago. Like all indicators, it is best used in combinations with other factors.	Short Interest Score
URI \| United Rentals, Inc.	1.31	-0.16	9.62	-2.86	6.89	70.84	92.87	46	203.78	85.66	116.13	-1214.66	-50365.78	0	3.86865
WCC \| Wesco International Inc.	1.3	-0.65	0.18	-11.00	-11.33	23.43	9.36	65	3.99	4.54	11.80	-982.91	-7286.25	100	2.60798
HEES \| H&E Equipment Services, I	1.19	0.90	3.23	-6.15	7.95	50.57	63.44	47	113.32	49.85	58.71	-1660.17	-23123.90	0	1.66718
BLD \| TopBuild Corp. Common Sto	0.93	2.81	4.57	-8.24	6.35	81.63	82.74	55	224.28	83.39	107.73	-525.00	-37865.88	0	3.61868
TPR \| Tapestry, Inc. Common Sto	0.92	2.18	-0.15	-16.32	0.57	43.75	-1.47	52	106.98	38.37	30.08	-1430.59	-16932.71	0	3.47749
TEX \| Terex Corporation	0.92	1.39	0.00	-3.76	-3.08	29.54	39.07	63	5.47	7.97	17.55	-933.25	-13622.74	0	3.63606
LEVI \| Levi Strauss & Co. Class	0.9	1.33	0.33	5.27	27.73	52.75	49.34	57	120.18	65.96	41.66	-717.59	-21527.76	0	8.1075

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